Pirette’s Products Offer Beachy Escapes To Cooped-Up Consumers
During the worldwide quarantines mandated by governments to prevent the spread of the novel coronavirus, Pirette is transporting homebound customers to the beach. Through its growing collection of...
View ArticleAxiology’s Zero-Waste Makeup Moment
Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the...
View ArticleFemale Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands
For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s...
View ArticleFive Marketing And Public Relations Strategies Boosting Beauty Brand...
The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are...
View ArticleGwyneth Paltrow Sells A $150 Serum On Goop. Can She Also Sell A $39.99 Serum...
Ever since Gwyneth Paltrow sent her first Goop newsletter to 10,377 subscribers in 2008 with recipes for turkey ragu and banana nut muffins, she’s been steadily hyphenating her job title. Having...
View ArticleAfter Pivoting From HR To High-End Skincare, Founder Lita Cunningham’s Luxury...
Moving from human resources to high-end skincare, Lita Cunningham has managed to win over Oprah Winfrey, Bergdorf Goodman and Neiman Marcus—all within seven months of launching Lalais. At the...
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